A Strategic Framework Integrating Green HRM, Digital Transformation, and AI for Sustainable Workforce Management in Southeast Asia
Keywords:
Green Human Resource Management; Digital Transformation; Artificial Intelligence; Sustainable Manufacturing; Southeast AsiaAbstract
This study develops an integrated framework that connects Green Human Resource Management (GHRM), digital transformation, and artificial intelligence (AI) to foster sustainable manufacturing in Southeast Asia. Utilizing a qualitative multi-site case study approach across 15 manufacturing firms in five countries, the research systematically examines current GHRM practices, evaluates the integration of digital and AI technologies within HR functions, and formulates a comprehensive framework encompassing five key dimensions: strategic foundations, core capabilities, process integration, technological enablers, and governance mechanisms. The findings reveal considerable heterogeneity in GHRM implementation and highlight a limited synergy between HRM practices and emerging digital technologies. The research further identifies the progressive emergence of "Digital Green HRM," characterized by enhanced human resource performance and reinforced organizational sustainability. Principal challenges identified include deficiencies in digital competencies, organizational resistance to change, and interoperability constraints, whereas critical enablers comprise phased implementation strategies, internal capability strengthening, cross-functional collaboration, and data-driven management practices. The proposed framework offers a strategic pathway for manufacturing organizations in Southeast Asia aiming to achieve sustainable operational excellence through the integrated adoption of GHRM and advanced digital technologies
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