Emerging Trends in Pragmatics, Multilingualism, and Digital Media for Sustainable Global Communication and Cultural Exchange
DOI:
https://doi.org/10.70062/gllr.v1i2.231Keywords:
Digital Media, Intercultural Communication, Multilingualism, Pragmatics, Sustainable CommunicationAbstract
This study explores the role of pragmatics, multilingualism, and digital media in shaping sustainable global communication and cultural exchange. The rapid development of digital technologies has transformed intercultural interactions, yet it also presents challenges such as misinterpretation, inclusivity gaps, and ethical concerns in online communication. The research addresses two main questions: how digital platforms influence pragmatic and multilingual practices, and what emerging trends contribute to sustainable global communication. A qualitative approach is applied through pragmatic discourse analysis, multilingual communication surveys, and case studies of digital media use. The findings indicate three core insights: pragmatic strategies are crucial for maintaining clarity and contextual appropriateness in digital interactions; multilingualism enhances inclusivity by bridging linguistic and cultural diversity; and digital media serves as a powerful tool for cultural diplomacy and cross-cultural collaboration. These results highlight the interconnected roles of pragmatics, multilingualism, and digital platforms as a synergistic framework for advancing sustainable communication. The study concludes with recommendations for developing AI-supported communication models and conducting longitudinal research to examine the long-term impacts of digital cultural exchange on inclusivity and global cooperation.
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